Project

Mercedes Benz Classic Center

Sketches & Marker Comps


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Project Brief


Client Overview Client Mercedes Benz is a luxurious and reliable automobile company. They value genuity and authenticity. They value their title and mission state- ment of being “the best or nothing.” Historially Mercedes Benz cars are high quality, genuine, and realiable cars. And they continue to maintain that title.

The Mercedes Benz Classic Cen- ter is known for witholding the most genuine Mercedes Benz Classic parts. They are experts in classic car restoration and are committed to maintaining the authenticity of their vehicles.


3. CLIENT: Company’s name; client’s name(s), their titles, and contact information.
Mercedes - Benz USA ; Constantin Von Kageneck , Marketing Specialist Advertising, digital communications, media inquiries

5A. PROJECT DESCRIPTION: What is the project? 1-2 sentences.
Create an advertisement for Mercedes Benz Classic in the form of a poster to be used on social media and different industry events. The poster should be designed in the Art Deco period.

5B. PROJECT GOALS: Describe the project goals. What should the project do for the client? 1-2 sentences.
To strengthen awareness of the Mercedes Benz classic center in Irvine, California as the authority on authentic restoration, vintage Mercedes-Benz vehicles and Genuine Mercedes-Benz classic parts.

6. BACKGROUND: This will drive the success of the project by providing a clear understanding of the client’s organization, and the product or service. Describe the relevant history of the company, product/service and project. What happened before you became involved in this project? How is it relevant to the project today? This is where you get to impress the client with your knowledge of their business. 1-2 descriptive paragraphs.
The three point star logo represents the Motorization or integration of Land, Sea, Air.

The Mercedes-Benz Classic center values authenticity and originality. Since the 19th century, Mercedes-Benz has produced cars that they believe to be “the best or nothing.” The name Mercedes was derived from the name of a renowned race car drivers daughter. He bought multiple vehicles and truly believed that they were the best car in the market. This is reverent to this project because we are drawing the emotion of nostalgia in our viewers. And reminding them that Mercedes-Benz is the best, it is authentic, and trustworthy.

7A. USER/TARGET GROUP DEMOGRAPHICS: Gender, age, location, characteristics, occupations, ADA. Demographics describe your audience using numbers and statistical information.
Affluent consumers interested in purchasing, restoring, and maintaining a classic Mercedes-Benz Vehicles. The average age is 55-75 years old predominantly male.